context.

Post-Tết always sends Vietnam back into house-hunting mode. That said, most competitors stay quiet. 

objective.

Launch Map Search Listing to become a differentiating factor for batdongsan.com.vn that boosts consumer acquisition and retention at the same time.

strategic approach.

We called it: “VISUALIZE YOUR DREAM HOME IN CONTEXT”. 

Because people don’t fall in love with square meters, they fall in love with the life around it: the morning coffee spot, the nearby school, or the convenience they didn’t realize they needed. Map Search turned all that invisible information into one intuitive, visual snapshot. A tool that used to feel unfamiliar suddenly felt like the way home-searching should have always worked.

creative concept & execution.

We call it: “Nhìn Xa Trông Rộng”, a Vietnamese proverb about foresight and clarity-the perfect lens for a feature built to help people see more.

We brought the idea to life with a witty, self-aware story TVC: an internal “meeting” where the team tries to solve real renter, buyer, and investor frustrations and accidentally “invent” Map Search in the process. And the signature move: characters literally zooming out, floating above the map to reveal amenities, lifestyle fit, and investment potential from a new perspective.

Everything was built in a fully digital world: green screen shoots, full VFX, Previz from day one, allowing us to visualize a feature that was itself all about visualization. “Nhìn Xa Trông Rộng” didn’t just explain Map Search. It made people feel what it does.

impacts.

credits.

CD: Hung Thai
Art Director: Cu Thu
Copywriter: Duong Nguyen, Tram Nguyen
Designer: Tu My, Luan Nguyen
Planner: Huy Duong, Thien Vo, Anh Ta
Account: Huyen Tran, Huong Le, Trang Tran, Huy Nguyen, Yen Ly
Production: Bolt Production