context.
Batdongsan.com.vn has always been the familiar real-estate website in Vietnam-the place every goes to browse, compare, and figure out where life might take them next. But the app? Historically, it was a tool for agents. A posting platform. Not something everyday users relied on. And with “.com.vn” baked into the name, the public instinctively thought: website, website, website.
Now the brand needed to shift that mindset. Because Batdongsan.com.vn isn’t just a site anymore-it’s a full proptech ecosystem sitting right on your phone.
objective.
Flip the narrative: Batdongsan.com.vn is no longer just a website-it’s Vietnam’s leading proptech platform, with a modern, user-friendly app built for everyone. We aimed to:
– Grab attention for the new app launch
– Highlight convenience and key features
– Show the app as the easiest, fastest way to search, rent, buy, or list
– And ultimately, drive downloads and get people to try the experience for themselves
creative execution.
“APP TÍCH HỢP – THUÊ, MUA, BÁN ĐỀU THÍCH HỢP.”
One app. All real-estate needs. We built the entire campaign around a clear, repeatable formula across three TVCs:
1. “Thông báo: Batdongsan.com.vn đã có app.” (Make the news unmistakable.)
2. Feature spotlight per film (Thuê / Mua / Bán). (Show exactly why the app makes life easier.)
3. CTA (Download now. Experience it instantly.)
Clean. Consistent. Impossible to miss.
key visuals.
TVC & cutdowns.
credits.
CD: Hung Thai
Art Director: Cu Thu
Copywriter: Tram Nguyen
Designer: Tu My, Luan Nguyen
Account: Huong Le, Trang Tran, Yen Ly
Production: Bolt Production