context & objective.
L’Oréal Paris relaunches UV Defender with one clear mission:
challenge category leader Anessa with higher efficacy.
At the same time, UV Defender Aquafusion is introduced to answer a top barrier in sun care – strong protection that still feels light on skin, with added skincare benefits.
Together, the UV Defender range is built to win across different skin needs, lifestyles, and usage moments – one lineup, made for all.
creative execution.
Powered by 80 Years of Sunscreen Science
Discover the power of 80 years of L’Oréal Paris sunscreen research.
UV Defender Aquafusion
Powered by Mexoryl broad-spectrum filters, delivering strong protection against UV aggressors.
Paired with a water-gel texture that melts into skin – ultra-light, fresh, and suitable even for sensitive skin.
UV Defender
Equipped with Netlock technology – long-lasting protection resistant to sweat, pollution, and friction.
L’Oréal Paris
Protecting skin through science.
iTVCs (master, product, BTS).
credits.
CD: Hung Thai
Art Director: Cu Thu
Copywriter:Phuong Anh Huynh
Designer: Tu My, Luan Nguyen, Truc Tran
Account Dat Nguyen, Anh Nguyen, Trang Tran, Vy Nguyen, Uyen Nguyen, Huong Le
Production: Bolt Production