idea.
From Parisian Labs to Vietnamese Skin
It’s not magic. It’s Parisian science.
message.
L’Oréal Paris is born in Paris, backed by 4,000+ scientists developing state-of-the-art formulas in world-class laboratories.
What looks like magic is science in disguise:
Mexoryl. Melasyl. Hyaluronic Acid. Amino Acids for hair.
Advanced technologies, wrapped neatly in bottles.
And most importantly,
Parisian science made accessible –
with approachable pricing and festive offers designed for everyone.
creative execution.
To refresh L’Oréal’s festive gifting, we reimagined the lab.
A modern scientific space,
infused with Parisian vintage flair –
fashion-forward in spirit, rigorous in science.
A lab that feels unmistakably Paris.
For Tết, CongB teams up with Minh Hiếu on a “special mission”: bringing Parisian beauty technology closer to Vietnamese women –
not as magic, but as science you can trust.
iTVCs (master & product).
and… we brought it to life.
credits.
CD: Hung Thai
Art Director: Cu Thu
Copywriter: Phuong Anh Huynh
Designer: Tu My, Luan Nguyen, Truc Tran
Account Dat Nguyen, Anh Nguyen, Trang Tran, Vy Nguyen, Uyen Nguyen, Huong Le
Production: Bolt Production