This is HSBC's Shaped by Twists and Turns

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HSBC wants to become the trusted ally for international students. Many see the twists and turns of abroad life as obstacles, but these also shape students’ paths profoundly – where they will live, what they will do, and who they will become. With the right support, these uncertainties don’t have to be setbacks but defining experiences.

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With more than 6 trillion possible configurations, the Rubik’s Twist represents endless opportunities. Inspired by its ever-shifting nature, HSBC brings the journey of international students to life through a dynamic series of evolving forms—each capturing a pivotal financial moment and how the bank can help along the way.

Turn left. Turn right. Do a 180.

There’s no misstep.

Every move shapes you and HSBC will be by your side.